Leveraging Social Media to Grow Your Business

Alright, it’s 2018 and if you don’t have an Instagram/Facebook/Twitter/Snapchat/Youtube, stop reading this, go on all of those social platforms, spend (I don’t know, an hour?) AND MAKE YOURSELF A PLATFORM.

There are three type of people when it comes to social media: the non-believers, the “post and that’s it, right”-ers, and then the patient.

Non-believers: Individuals who think social media is student and pointless and that robots will take over the world (probably true.)

Post and that’s it, right-ers: Individual who believe if you post to post then it will work because it’s social media, right?

*The Patient*- Those that understand that this is a marathon, not a sprint. That you have to treat social media like everything else: you need to post with a purpose, understand your audience, create innovative content that provides value and have a strategy. The most crucial part: understanding that this is not going to blow up overnight, or in a month, or probably even a year. This takes work and patience.

Using social media takes a lot of time, more than you probably think. There are a lot of things to keep in mind when it comes to social media that I will get into in later posts, but you need to have an online presence to develop RELEVANCE. Let’s take Usher the talented musician, he was AMAZING and all the rage for years but then he got silent. He drops music once a year (if that?) The moment you become silent for a year, people will forget about you.

If you are in the early beginnings of developing a social media presence, just begin with developing a presence and building an audience. The more attention you take away from competitors, the more likely you will be on your customers mind. You may not be the #1 top searched on google, but if you are relevant and are constantly on their timeline on social, you may be the one to gain their business.

Alone, you go fast. Together, you go far.

I’ve been the type of person who likes to work alone. I️ usually take matters into my own hands. I was pretty confident that I could do everything by myself.

That’s not the case.

Recently, I️ begin doing photo shoots with athletes like my good friend Connor and Dasha. They have been working with me to publish and expose my content. They have been so kind to showcase my photography and videography. Now I can’t go a day without someone asking to hire me.

This process of building and growing, you can only do so much by yourself. There will be a time where collaboration is needed. Get out of your comfort zone and meet new people. Not every relationship is a partnership.

Every experience is a good experience, a bad experience is a learning experience.

Grow. Collaborate. Build.

How To Become A Social Media Influencer & How To Work In The Fitness Industry Feat. Gabriella Capogreco, Buckeyefitbabee | EP.2

Welcome to another episode of the podcast, CINEMANIA. Make sure to follow us on the app “Anchor” as we are there too! We are working on Spotify and Itunes.

We welcome our guest, Gabriella Capogreco aka @Buckeyefitbabee. Gabriella keeps it real and explains the importance of keeping it real.She is a social media influencer who is currently working for Enlightened. We ask her about how to become a social media influencer, her tips and tricks, and how she got to work in the fitness industry. Make sure to follow her on Instagram: @buckeyefitbabee




Don’t Be A Phony.

Fake it till you make it” is the most annoying saying. Like, what does that even mean? Do you seriously expect to go far in life by faking and then what, you “make it” and you figure it out? No.

We don’t value being “real” as much as we should. We’re often expected to be perfect and capable of taking on an ungodly workload. We should embrace the fact that we don’t know everything and that we aren’t perfect.

It’s being genuine, being honest, being real. Let’s accept our flaws, our imperfections. You’re not born perfect and you will definitely not die perfect, but embrace the fact you won’t know everything. Begin by realizing this and having a level of self-awareness, you’ll begin to have a better perception of yourself and everyone around you who is perceived as “perfect” because they’re probably suffering too.

A Disease That We Need To Acknowledge.

“2018 is going to be the year I…” blah blah blah. You lost me in the first word (or number, whatever.)

It always boggles my mind how many talk about going “all in” in 2018, or even a week from now. Why don’t you start? Why don’t you begin now?

If you’re going to talk about accomplish something, begin by taking action now. It’s much easier to talk about the future because the future is uncertain and you can come up with excuses all.

It’s quite aggravating when people talk about wanting something so bad but don’t act on it. They expect to just get it overnight. It’s a disease called entitlement.

Let’s get this straight: you don’t deserve shit. You get what you get. Just because you went to a fancy private college doesn’t mean you get a job out of college. You get a job because you went out got after it. YOU DID SOMETHING.

At the end of the day, mommy and daddy won’t get you a job (or they may, and if that’s the case than cool, whatever.) You may not have control over where you were born, the circumstances you were placed in, or your parents, but you have control over your work ethic. Let that be the determining factor.

Here’s a picture of clouds that look like cotton candy.