Leveraging Social Media to Grow Your Business

Alright, it’s 2018 and if you don’t have an Instagram/Facebook/Twitter/Snapchat/Youtube, stop reading this, go on all of those social platforms, spend (I don’t know, an hour?) AND MAKE YOURSELF A PLATFORM.

There are three type of people when it comes to social media: the non-believers, the “post and that’s it, right”-ers, and then the patient.

Non-believers: Individuals who think social media is student and pointless and that robots will take over the world (probably true.)

Post and that’s it, right-ers: Individual who believe if you post to post then it will work because it’s social media, right?

*The Patient*- Those that understand that this is a marathon, not a sprint. That you have to treat social media like everything else: you need to post with a purpose, understand your audience, create innovative content that provides value and have a strategy. The most crucial part: understanding that this is not going to blow up overnight, or in a month, or probably even a year. This takes work and patience.

Using social media takes a lot of time, more than you probably think. There are a lot of things to keep in mind when it comes to social media that I will get into in later posts, but you need to have an online presence to develop RELEVANCE. Let’s take Usher the talented musician, he was AMAZING and all the rage for years but then he got silent. He drops music once a year (if that?) The moment you become silent for a year, people will forget about you.

If you are in the early beginnings of developing a social media presence, just begin with developing a presence and building an audience. The more attention you take away from competitors, the more likely you will be on your customers mind. You may not be the #1 top searched on google, but if you are relevant and are constantly on their timeline on social, you may be the one to gain their business.

The Art of Sliding Into The DM’s -Zack Kravits, Cinematographer

It’s been a while since I’ve posted and holy crap am I exhausted. I’m human too but damn, it’s been a busy week. Balancing a full time job, a podcast, videography, YouTube, setting up interviews, managing a clothing line and preparing for Black Friday and a few collaborations can take a toll on a guy. But hey, I am here now and I wanted to share this with you all.

I had the absolute honor interview an individual who inspires me to do what I do, Zack Kravits. Zack is a Cinematographer who has worked with influencers like Nick Bare, Goku Flex and most recently, Lewis Howes. Zack has had an amazing come up in the world of YouTube and getting his name out there. 2017 has been an exciting year for him and I am excited to see where he goes in 2018.


The podcast is now on WordPress but can also be found on Apple iTunes, Google Play, Anchor.FM, Soundcloud and eventually Spotifiy. Enjoy!




Fall in love with the process, not the goal.

YouTube has always been something I love but I’ve come to realize, I’m probably not going to “blow up” in popularity, maybe not this year, next year or ever.

But I’m okay with that.

Then what’s the point? Is it worth my time to make videos and vlogs for maybe 20 people to see?


I️t was me practicing my craft, loving the discipline, the long nights of work and getting no sleep while balancing grad school, a full time job, and many other projects that made me great at what I️ do. When you begin to get caught up in the vanity of numbers, followed, views, I️t can be discouraging and then boom 💥 you quit.

If you get too caught up in all of that, you’re not dedicated as much as you think you are. You probably won’t blow up in popularity overnight. That’s when you have to be honest and evaluate what you’re good at, but also determine what you love. If you love doing something, then you shouldn’t give a damn about the following, about popularity, about money. Love the grind, love the long nights and hard work and getting no credit.

One Of My Secrets To Success.

I️ almost fell off track. Almost. But I️ didn’t.

I️ could say that a lot of my success so far in my career can be attributed to my hard work ethic that my parents instilled in me, or for just being straight up lucky (bullshit answer.)

But I️ think one of the biggest contributors to my success is consistency. Now don’t get me wrong, you can do a shitty job everyday, you’re just consistently shitty.

But what I’m trying to say is that if you’re working towards being better, growing, learning, improving and working everyday, you’re bound to knock down the door of success.

Don’t give up. Even when the views are down, the subscribers or followers are down, don’t let that determine the value of your work. Only YOU determine your worth.

Alone, you go fast. Together, you go far.

I’ve been the type of person who likes to work alone. I️ usually take matters into my own hands. I was pretty confident that I could do everything by myself.

That’s not the case.

Recently, I️ begin doing photo shoots with athletes like my good friend Connor and Dasha. They have been working with me to publish and expose my content. They have been so kind to showcase my photography and videography. Now I can’t go a day without someone asking to hire me.

This process of building and growing, you can only do so much by yourself. There will be a time where collaboration is needed. Get out of your comfort zone and meet new people. Not every relationship is a partnership.

Every experience is a good experience, a bad experience is a learning experience.

Grow. Collaborate. Build.

How To Become A Social Media Influencer & How To Work In The Fitness Industry Feat. Gabriella Capogreco, Buckeyefitbabee | EP.2

Welcome to another episode of the podcast, CINEMANIA. Make sure to follow us on the app “Anchor” as we are there too! We are working on Spotify and Itunes.

We welcome our guest, Gabriella Capogreco aka @Buckeyefitbabee. Gabriella keeps it real and explains the importance of keeping it real.She is a social media influencer who is currently working for Enlightened. We ask her about how to become a social media influencer, her tips and tricks, and how she got to work in the fitness industry. Make sure to follow her on Instagram: @buckeyefitbabee




Don’t Be A Phony.

Fake it till you make it” is the most annoying saying. Like, what does that even mean? Do you seriously expect to go far in life by faking and then what, you “make it” and you figure it out? No.

We don’t value being “real” as much as we should. We’re often expected to be perfect and capable of taking on an ungodly workload. We should embrace the fact that we don’t know everything and that we aren’t perfect.

It’s being genuine, being honest, being real. Let’s accept our flaws, our imperfections. You’re not born perfect and you will definitely not die perfect, but embrace the fact you won’t know everything. Begin by realizing this and having a level of self-awareness, you’ll begin to have a better perception of yourself and everyone around you who is perceived as “perfect” because they’re probably suffering too.