You know that app that allows you to post pictures up onto the interwebs, that app has landed me more gig offers than anywhere else. But how? Well, I’m going to tell you exactly how I’ve reached the point to where I get offer’s through my DM’s and e-mail. It is not easy, there’s no special formula or way to “beat the algorithm.”
It’s a matter of a couple of things, first post consistently. Sounds simple, right? It is incredibly easy to get discouraged because you are not getting the results that you want. It is crucial that you are putting up a) appealing content b) meaningful content within the post and c) uploading regularly.
Essentially, you want to be consistently up on someones “feed” so when they check Facebook or Instagram, you are the first one to pop on their feed. Now, this won’t happen all the time but you are beginning to build profile and you will become a “regular” to people. You will be that person that is consistently on someone’s feed more than others, when people begin to think of people they should hire for video/photo gig, you are probably going to be the first person on their mind.
Next, the proper use of hashtags. Take 10 minutes of your day, go on Instagram and search popular hashtags based off of your type of post (#photography, #bostonphotography.) You want to do this, make a list of about 20-30 hashtags and use them in each of your posts in a separate comment. Now this isn’t spammy or beating the system, you are build your SEO (search engine optimization, the likelihood of you popping up on somebody’s search on Instagram.)
Why is this important? Believe it or not, people will search on Instagram “Boston Photographer, Boston Videographer, etc.” and if you are the first person that they find, you may be the one contacted for a gig. When they find a nice picture that you took, they are probably going to check your profile and if they see a catalog of your work. If they like what they see, you may just have gotten yourself a gig for posting regularly and being the first person that they found.
How often will this happen or how long will it take for this to work? The honest answer, I don’t know. This takes work and patience. All it takes is one gig for this method to work. Now, I have been this doing for about 2-3 months and I have received at least 8 gigs in the last couple of weeks through Facebook, Instagram and Twitter. People will send me messages on Instagram for photography/videography. You may have a picture or a video that can score you a $500 gig that cost you 0 dollars and 0 cents. Free marketing, my people.