Leveraging Social Media to Grow Your Business

Alright, it’s 2018 and if you don’t have an Instagram/Facebook/Twitter/Snapchat/Youtube, stop reading this, go on all of those social platforms, spend (I don’t know, an hour?) AND MAKE YOURSELF A PLATFORM.

There are three type of people when it comes to social media: the non-believers, the “post and that’s it, right”-ers, and then the patient.

Non-believers: Individuals who think social media is student and pointless and that robots will take over the world (probably true.)

Post and that’s it, right-ers: Individual who believe if you post to post then it will work because it’s social media, right?

*The Patient*- Those that understand that this is a marathon, not a sprint. That you have to treat social media like everything else: you need to post with a purpose, understand your audience, create innovative content that provides value and have a strategy. The most crucial part: understanding that this is not going to blow up overnight, or in a month, or probably even a year. This takes work and patience.

Using social media takes a lot of time, more than you probably think. There are a lot of things to keep in mind when it comes to social media that I will get into in later posts, but you need to have an online presence to develop RELEVANCE. Let’s take Usher the talented musician, he was AMAZING and all the rage for years but then he got silent. He drops music once a year (if that?) The moment you become silent for a year, people will forget about you.

If you are in the early beginnings of developing a social media presence, just begin with developing a presence and building an audience. The more attention you take away from competitors, the more likely you will be on your customers mind. You may not be the #1 top searched on google, but if you are relevant and are constantly on their timeline on social, you may be the one to gain their business.

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